TOURISM MANAGEMENT
Tourism Management is not just about managing destinations or organizing tours; it is a blend of management, economics, and culture. If you have a passion for travel and aspire to build a career in a dynamic and promising field, this major could be the perfect choice for you.
Program Introduction
The Tourism Management program is designed to cultivate professionals with a strong foundation in economics, management, and tourism studies. It aims to develop individuals with comprehensive knowledge, practical skills, and international perspectives to meet the demands of the global tourism industry.
Educational Objectives
- Equip students with essential theories and management techniques in economics, business, and tourism.
- Develop innovative and entrepreneurial talents capable of adapting to the evolving tourism industry worldwide.
- Ensure students possess strong analytical and practical skills for areas such as high-end tourism, destination marketing, smart tourism, and sustainable tourism development.
Graduation Requirements
To graduate, students must:
- Demonstrate proficiency in Marxism, Mao Zedong Thought, and the theoretical system of socialism with Chinese characteristics.
- Master core skills in tourism management, including destination planning and hospitality operations.
- Exhibit strong communication skills, with fluency in at least one foreign language for professional engagement.
- Utilize digital tools effectively for tourism market analysis and business management.
- Show leadership, teamwork, and adaptability in dynamic working environments.
Core Courses
- Principles of Economics
- Management Studies
- Management Information Systems
- Marketing Strategies
- Financial Management
- Accounting
- Statistics
- Introduction to Tourism
- Tourism and Cultural Studies
- Destination Planning
- Tourism Resource Management
- International Hotel Management
- Tourism Digitalization and E-Commerce
- Luxury and High-End Tourism
- Travel Agency Operations
Research Directions
- High-End Tourism & Marketing Strategies
- Destination Branding & Tourism Promotion
- Big Data & Smart Tourism Applications
- Tourism Planning & Development
- Convention and Exhibition Tourism
Degree Awarded
Graduates will receive a Bachelor’s Degree in Tourism Management.
Program Duration & Credit Requirements
- Standard Study Period: 4 years
- Total Required Credits: Students must fulfill all academic credit requirements to graduate
Career Prospects
Graduates may pursue careers in:
- Luxury hotel management and international hospitality
- Travel agency operations and tourism consulting
- Destination branding and tourism marketing
- Convention planning and event management
- Research institutions, government tourism departments
- Further studies in master's and doctoral programs related to tourism management
Related Majors
- Hospitality Management
- Convention & Event Management
- Tourism Economics
- Urban Planning & Tourism Development
Ranking of Universities Offering the Major
- Sun Yat-sen University
- Nankai University
- Yunnan University
- Beijing International Studies University
- Xiamen University
