Advertising Studies

In the digital age, Advertising Studies is emerging as one of the most exciting and promising fields. With the rapid expansion of media communication and online marketing, there is a growing demand for creative, strategic, and market-savvy professionals. So, what opportunities does this major offer, and who is best suited for it? Let’s explore!

Introduction to the Advertising Studies Major

The Advertising Studies major is a dynamic field that combines creativity and strategy to help businesses build brands and connect with customers. Students in this program gain knowledge in communication, marketing, consumer psychology, and skills in advertising planning, design, and content creation. With the rise of digital technology, Advertising Studies extends beyond traditional media to powerful digital platforms. Graduates can pursue careers in advertising agencies, media firms, marketing companies, or tech enterprises, playing key roles in brand promotion and strategic communication.

Training Objectives

The program aims to cultivate high-quality applied professionals in Advertising Studies who develop holistically in moral, intellectual, physical, aesthetic, and labor education. Graduates will master modern advertising theories and practical skills, qualifying for careers in advertising planning, creative content, advertising design, and new media communication.

Within five years of graduation, students should possess the following competencies:

• Uphold a correct political stance and promote core socialist values.
• Apply professional knowledge to solve complex advertising communication problems while adhering to industry standards and legal regulations.
• Demonstrate communication, organization, and leadership skills in Advertising Studies projects.
• Adhere to professional ethics and uphold advertising morality.
• Possess lifelong learning abilities to adapt to industry changes.

Graduation Requirements

Students must acquire fundamental knowledge in communication studies, Advertising Studies, and marketing while undergoing practical training in market research, advertising creativity, and copywriting to develop problem-solving abilities. Specific requirements include:

• Correct political orientation
• Knowledge of humanities and social sciences
• Market insight capabilities
• Artistic appreciation and aesthetic ability
• Advertising creativity and design skills
• Strategic advertising communication skills
• Advertising business management skills
• Interpersonal communication skills
• Foreign language proficiency
• Legal knowledge and advertising ethics
• Innovation and entrepreneurship capabilities
• Lifelong learning abilities

Core Courses

• Introduction to Advertising Studies
• Market Research
• Advertising Planning
• Advertising Psychology
• Advertising Copywriting
• Advertising Media
• Advertising Creativity
• New Media Advertising

Research Directions

• Digital Advertising and New Media Communication
• Advertising Planning and Brand Management
• Consumer Behavior and Market Analysis
• Cultural Creativity and Visual Communication

Degree Awarded

Students who meet the university’s academic requirements will be awarded a Bachelor of Arts degree.

Career Prospects

Graduates can work in advertising agencies, digital marketing companies, media advertising departments, internet enterprises, and new media organizations, engaging in advertising planning, creative content, marketing communication, and brand management.

Related Majors

• Journalism
• Communication Studies
• Marketing
• Visual Communication Design
• Digital Media Arts

Top Universities for Advertising Studies in China

• Fudan University
• Renmin University of China
• Communication University of China
• Wuhan University
• Peking University
• Xiamen University

Program Duration & Graduation Criteria

The program lasts four years, with a maximum study duration of six years. Students must complete 162 credits, including at least four credits of innovation and entrepreneurship practice and one credit of labor practice, while meeting physical fitness requirements.

Major Practical Training Components

• Book report and video learning exchange
• Advertising work collection and analysis
• Introductory internship
• Specialized market research
• Professional internship
• Advertising business operations practice
• Graduation internship