BROADCASTING AND HOSTING ART
Have you ever dreamed of becoming a TV host, a renowned radio announcer, or a popular livestream presenter? The Broadcast Hosting and Presentation Art major could be your gateway to that dream! Let’s dive into this captivating field and discover what top universities in China have to offer.
Major Introduction
The Broadcasting and Hosting Art major aims to cultivate professionals with strong broadcasting skills, journalism knowledge, and innovative thinking. This program covers multiple communication fields, including radio, television, and online media, emphasizing speech expression, program hosting, journalism, editing, and media operation skills to meet the demands of the modern broadcasting industry.
Training Objectives
- Professional Ethics: Build correct values, follow industry standards, and develop a strong sense of responsibility and teamwork.
- Specialized Skills: Master the fundamentals of broadcasting, journalism, program planning, and production.
- Practical Application: Develop independent abilities in program planning, production, and hosting, adapting to the changing media landscape.
- Innovative Thinking: Foster creativity in media production, journalism, and content creation.
- Global Perspective: Understand international media trends and develop cross-cultural communication skills.
Graduation Requirements
Graduates must demonstrate competency in the following areas:
- Speech and Expression: Fluently use standard pronunciation for broadcasting and hosting, mastering tone, rhythm, and articulation techniques.
- Journalism and Media Knowledge: Understand communication theories and apply journalism principles in writing, editing, and reporting.
- Technical Skills: Be proficient in audio and video editing technologies, mastering multimedia production and post-processing.
- Program Planning: Independently design, produce, and host programs with strong content planning and organizational skills.
- Interpersonal Skills: Show excellent communication abilities, teamwork spirit, and crisis management skills.
Core Courses
- Standard Pronunciation and Speech Expression
- TV Journalism and Reporting
- Broadcasting Creation and Hosting Techniques
- Audio-Visual Language and Production
- New Media Operation and Content Creation
- Media Ethics and Legal Regulations
Research Directions
- Journalism Broadcasting and Hosting: Study news communication strategies, training news anchors and journalist hosts.
- Program Planning and Directing: Develop students' capabilities in TV, radio, and new media program planning.
- Speech Arts and Expression: Research voice techniques, expression styles, and their impact on media communication.
- Multimedia and Emerging Communication Technologies: Explore trends in broadcasting and hosting within the evolving digital landscape.
Degree Awarded
Graduates will receive a Bachelor of Arts in Broadcasting and Hosting Art upon completing academic and practical requirements.
Career Opportunities
Graduates can pursue careers in:
- Broadcasting & Television: TV hosts, radio presenters, reporters, and editors.
- New Media Industry: Digital hosts, video content creators, and social media professionals.
- Public Relations & Brand Communication: Corporate PR, brand marketing, and advertising strategists.
- Education & Training: Lecturers in broadcasting and speech training institutions.
Related Majors
- Journalism
- Communication Studies
- Public Relations
- Film and Television Directing
Top Universities Offering Broadcasting and Hosting Art Programs in China
- Communication University of China
- East China Normal University
- The Central Academy of Drama
- Shanghai Theatre Academy
- Shanxi Normal University
