Communication Studies
The Communication Studies major is a diverse and dynamic field that plays a key role in connecting information and developing modern society. With the rapid development of communication technology and social networks, the demand for professional human resources in this field is increasingly growing, especially in the context of globalization and multi-dimensional cultural exchange.
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Introduction to the Communication Studies Major
The Master's in Communication Studies Major aims to train research and practice personnel with a solid theoretical foundation and good practical skills, capable of scientific research and work in fields such as journalism, publishing, advertising, new media, and related industries.
Students systematically learn communication theory and methods, master modern information technology, and develop intercultural communication skills to meet requirements in the international communication environment.
Training Objectives
Based on the general requirements of postgraduate education and the specific characteristics of the communication field, the training objectives of the major include:
- Deeply understand the Marxist theoretical system, maintain a firm political stance, establish a correct worldview and values, and possess good moral character and a sense of social responsibility.
- Comprehensively master the basic theories and professional knowledge of communication, have the ability to conduct independent research and work creatively in publishing, advertising, and communication.
- Be proficient in at least one foreign language, able to read and understand professional materials in a foreign language, and possess a foundation in humanities and interdisciplinary application skills.
- Have good health and psychological qualities suitable for the requirements of professional study and work.
Who is Suitable for This Major?
- Young people passionate about communication, journalism, advertising, and related fields.
- Individuals with good communication skills, creative thinking, and sensitivity to new social and technological trends.
- Students wanting to develop skills in information analysis and synthesis, writing, and communication project management.
- Those wishing to work in a multicultural environment, with a spirit of learning and quick adaptability to change.
- Individuals interested in connecting cultures and effectively conveying messages in a globalized context.
Study Mode and Training Duration
The standard duration for the Master's program is 3 years, with a minimum and maximum duration ranging from 2 to 5 years (including leave time).
The first three semesters focus on theoretical study, while the last three are dedicated to research and thesis writing. Students must complete sufficient credits and pass the mid-term assessment to enter the thesis stage.
Main Courses of the Communication Studies Major
|
No. |
Course Name (Chinese) |
Course Name (Vietnamese) |
Credits |
|
1 |
中国特色社会主义理论与实践研究* |
Research on the Theory and Practice of Socialism with Chinese Characteristics* |
2 |
|
2 |
学术英语-人文* |
Academic English – Humanities* |
2 |
|
3 |
社会调查方法 |
Social Survey Methods |
3 |
|
4 |
现代信息技术应用* |
Modern Information Technology Application* |
3 |
|
5 |
新闻传播学研究方法* |
Journalism and Communication Research Methods* |
2 |
|
6 |
文化与传播研究* |
Culture and Communication Research* |
2 |
|
7 |
新闻传播史研究* |
History of Journalism and Communication Research* |
3 |
|
8 |
新闻传播理论研究* |
Journalism and Communication Theory Research* |
3 |
|
9 |
专业外语* |
Professional Foreign Language* |
2 |
|
10 |
编辑出版理论与实务* |
Editing and Publishing Theory and Practice* |
3 |
|
11 |
舆论专题研究* |
Public Opinion Special Topic Research* |
2 |
|
12 |
广告理论专题研究* |
Advertising Theory Special Topic Research* |
2 |
|
13 |
广告制作* |
Advertising Production* |
3 |
|
14 |
新媒体专题 |
New Media Special Topic |
2 |
|
15 |
媒介战略管理 |
Media Strategic Management |
3 |
|
16 |
自然辩证法概论 |
Introduction to Dialectical Materialism |
1 |
|
17 |
马克思主义与社会学方法论 |
Marxism and Sociological Methodology |
1 |
|
18 |
<习近平谈治国理政>第一、二卷研读 |
Study of Volumes I and II of "Xi Jinping: The Governance of China" |
1 |
|
19 |
中国文学专题 |
Chinese Literature Special Topic |
2 |
|
20 |
数字出版及技术 |
Digital Publishing and Technology |
2 |
|
21 |
跨文化传播研究 |
Intercultural Communication Research |
2 |
|
22 |
品牌管理与传播 |
Brand Management and Communication |
2 |
|
23 |
太极拳 |
Tai Chi |
1 |
|
24 |
瑜伽 |
Yoga |
1 |
|
25 |
乒乓球 |
Table Tennis |
1 |
|
26 |
健美操 |
Aerobics |
1 |
|
27 |
出版与数字出版概论(编辑方向) |
Introduction to Publishing and Digital Publishing (Editing Track) |
To be determined |
|
28 |
中外编辑出版史(编辑方向) |
History of Chinese and Foreign Editing and Publishing (Editing Track) |
To be determined |
|
29 |
广告学(广告方向) |
Advertising Studies (Advertising Track) |
To be determined |
|
30 |
公共关系(广告方向) |
Public Relations (Advertising Track) |
To be determined |
|
31 |
社会实践或社会调查 |
Social Practice or Social Survey |
2 |
|
32 |
学年论文(2篇) |
Term Papers (2 papers) |
2 |
(* Courses marked with * are compulsory; credits for some courses in specific tracks may vary by university.)
