CULTURAL ASSET MANAGEMENT

In the context of globalization and the robust development of the creative economy, the Cultural Asset Management field is becoming an attractive choice for young people passionate about culture, arts, and administration. Studying this major in China not only opens up opportunities to access advanced education but also helps you build a solid foundation to develop a career in the cultural industry.

So, what's special about this major? Who is suitable to pursue this field of study? Let's explore the article below with studyinchina.io!

Introduction to the Major

Cultural Asset Management is a new interdisciplinary field combining cultural studies, management science, and economics. This major aims to train high-quality human resources with strategic thinking, marketing skills, project management, innovative and entrepreneurial spirit in the cultural industry.

Training Objectives

The major aims to train students to:

• Possess a solid humanistic foundation, innovative thinking, broad vision, and advanced ideals
• Master knowledge of cultural asset management, cultural resource development, project planning, cultural market (tourism) operations, cultural product creation and promotion
• Have skills in content writing, graphic design, event organization, marketing, human resource management

Objectives 5 years after graduation

• Become mid-level managers or product development managers at cultural agencies and enterprises
• Have clear career orientation, achieve professional certifications
• Be proficient in office tools, online communication, independent research
• Maintain lifelong learning, keep up with professional and technological trends

Graduation Requirements

Professional Knowledge

• Basic: Socialism with Chinese Characteristics, Advanced Mathematics, Statistics, Economics, Sociology
• Major: Business Administration, Human Resources, Organizational Behavior, Accounting, Marketing, Cultural Project Management, Cultural and Creative Product Development, Event Organization, Entrepreneurship, Information Technology
• General: Philosophy, Sociology, Psychology, Law, Technology, Language, Arts…

Professional Competence

• Apply management, economic, and technology theories to practice
• Analyze markets, customers, plan cultural and creative product development
• Operate cultural enterprises, start businesses in the cultural field

Extended Competence

• Identify and analyze practical problems
• Self-study, update new knowledge
• Critical thinking, innovate products, markets, processes

Personal Qualities

• Political - Ethical: Understand Marxist thought, possess professional ethics
• Cultural: High aesthetic sense, humanistic, dynamic
• Professional: International vision, solve organizational problems
• Physical - Mental: Healthy, high perseverance
• Technological: Proficient in OFFICE, WPS, SPSS, STATA, PS, 3Dmax
• Communication: Professional communication, foreign language, multicultural environment
• Professional Standards: Adhere to management ethics
• Teamwork: Assume individual and team roles
• Aesthetics: Artistic appreciation, scientific thinking

Main Courses

• Management
• Strategic Management
• Accounting
• Financial Management
• Organizational Behavior
• Human Resource Management
• Marketing
• Entrepreneurship
• Business Administration
• Operations Management

Major Research Directions

• Marxist Theory
• Law (non-law major)
• Journalism and Communication
• Comprehensive Journalism and Communication

Degree

Bachelor of Cultural Asset Management

Career Opportunities

Graduates can work at:

• Propaganda agencies, cultural management agencies of the Party and State
• Cultural institutions at all levels
• Large domestic and international cultural enterprises

Job Positions

• Staff at institutions
• Civil Servants (from central to district/commune level)
• Real Estate Project Planning Specialist
• Content Editor
• Reporter / Editor
• Middle School Teacher
• Assistant / Secretary / Clerk
• Postgraduate Study (Master's, PhD…)

Related Majors

• Business Administration
• Marketing
• Accounting
• Financial Management
• International Trade
• Human Resource Management
• Auditing
• Asset Appraisal
• Asset Management
• Labor Relations
• Sports Economics and Management
• Financial Accounting Education
• Marketing Education
• Retail Industry Management
• Entrepreneurship Management
• Customs Inspection
• Internal Audit

Top Universities Offering Cultural Asset Management in China

1. Shanghai Jiao Tong University
2. Tongji University
3. University of International Business and Economics
4. Central University of Finance and Economics
5. Jinan University
6. Hunan Normal University
7. South China Normal University
8. Shandong University of Finance and Economics

Assessment of the Cultural Asset Management Major

Cultural Asset Management is a modern major, reflecting the strong development trend of the global cultural industry. In China, this field is systematically invested in, integrating knowledge from cultural studies, management science, economics, and information technology. Students not only learn theory but also practice skills such as event organization, cultural and creative product (VSTT) development, communication, design, and entrepreneurship.

This major is particularly suitable for the trend of creative economic development, where cultural value is transformed into highly commercial products and services. With support from national policies and market demand, graduates have many job opportunities in state agencies, cultural enterprises, non-governmental organizations, or starting businesses in the culture and arts field.

Who is Suitable for This Major?

This major is suitable for those who:

• Love culture, arts, media, and creativity
• Have organizational, management, and product development-oriented thinking
• Want to work in dynamic, multi-field environments like events, media, marketing, design, education
• Have good communication skills, teamwork ability, and desire to develop leadership skills
• Are interested in entrepreneurship or developing cultural products with commercial value
• Have long-term learning orientation, research, or desire to work in an international environment

The above is information about the Cultural Asset Management major for those interested. Visit the Major Search section now to quickly learn about majors in China!