EXHIBITION ECONOMICS AND MANAGEMENT

In the era of global integration, the exhibition and event industry is becoming a rapidly developing field, demanding high-quality human resources with an international mindset and professional management skills. The Exhibition Economics and Management major is the ideal choice for those wishing to pursue a career in this creative, dynamic, and opportunity-filled field.

So what is special about this major? Who is suitable to pursue this field of study? Let's explore the article below with studyinchina.io!

Introduction to the Major

The Exhibition Economics and Management major, with the mission of "Training future leaders for the global exhibition industry," equips students with modern knowledge in business management, marketing, and skills for planning, executing, and operating events such as conferences, trade exhibitions, corporate events, festivals, and sports events.

Training Objectives

To train high-quality human resources with:

• An international mindset
• Business management skills
• Professional English proficiency and basic German language skills
• In-depth understanding of the domestic and international exhibition industry
• Versatile application abilities in the event-exhibition field

Graduation Requirements

Students need to complete:

• Professional internship
• Graduation thesis meeting the requirements of both parties
• Required number of credits
• Language proficiency standards

Main Courses

• Microeconomics and Macroeconomics
• Principles of Business Management
• Strategic Management, Human Resource Management
• Intercultural Communication and Management
• Event Finance and Risk Management
• Conference, Exhibition, and Corporate Event Management
• Event Logistics, Exhibition Destination Management
• Entrepreneurship in the Exhibition Industry

Major Research Directions

• Event and Exhibition Economics
• Service Marketing and Event Communication
• International Event Project Management
• Venue and Exhibition Logistics Management
• Entrepreneurship and Innovation in the Exhibition Industry

Degree Awarded

Bachelor's Degree in Exhibition Economics and Management

Career Opportunities

Graduates can work at:

• International event, exhibition, and conference organizing companies
• Enterprises in marketing, logistics, project management fields
• Trade promotion organizations, fairs, tourism promotion bodies
• Start-ups in the service – creative – exhibition field
• International organizations, multinational companies, convention and exhibition centers

Related Majors

• Tourism and Hospitality Management
• International Business Administration
• Marketing
• Cultural – Creative Management
• Communication and Public Relations

Top Universities Offering Exhibition Economics and Management in China

1. Nankai University
2. Sun Yat-sen University
3. Sichuan University
4. South China University of Technology
5. Huaqiao University

Training Methods

• Theoretical teaching combined with real-world case studies, simulations, and practice
• Use of multimedia, bilingual Chinese-English teaching
• Organization of enterprise visits, exhibition fairs
• Participation in professional competitions

Training Quality Assurance

• Program accreditation, teaching quality control
• Evaluation through student feedback and output effectiveness

Knowledge – Competency – Quality Matrix

Knowledge

• Economics, management, English, culture, law, exhibition industry skills

Competencies

• Using professional tools
• Critical thinking
• Scientific research
• Innovation and creativity

Qualities

• Good health
• Professional ethics
• Global citizenship awareness
• Entrepreneurial spirit

Assessment of the Exhibition Economics and Management Major

The Exhibition Economics and Management major is a novel but highly promising field in the context of globalization and the robust development of the event industry. This is an interdisciplinary field combining economics, management, communication, and culture, helping students not only master professional knowledge but also develop an international mindset, organizational skills, and intercultural communication abilities.

With cooperation between top universities in China and Germany, the training program is highly practical, emphasizing hands-on experience and real-world exposure. Students have access to an international learning environment, European-standard curricula, and internship opportunities at major enterprises in the exhibition-event industry.

Who is Suitable for This Major?

This major is particularly suitable for young people with:

• A passion for organizing events, exhibitions, conferences
• Creative, dynamic thinking, enjoying working in an international environment
• Good communication skills, a love for foreign languages (especially English and German)
• A desire to develop a career in services, communication, marketing, or project management
• Teamwork ability, time management, and flexible problem-solving skills

The above is information about the Exhibition Economics and Management major for those interested. Visit the Major Search section right away to quickly learn about majors in China!