ELECTRONIC COMMERCE

In the digital age, where every transaction is just a click away, E-commerce is not merely a trend—it’s an essential part of the modern economy. Have you ever dreamed of creating your own online marketplace like Alibaba or Shopee? Let’s explore what studying E-commerce in China’s top universities has to offer!

Introduction to the Major

Electronic Commerce is a strategically emerging industry that plays a crucial role in transforming economic development, upgrading industries, promoting information consumption, advancing the digital economy, and shaping new business models. This field relies on the internet and encompasses various disciplines such as management, economics, and information technology. It integrates computer science, marketing, management, economics, law, and modern logistics, making it an interdisciplinary, practical, and highly applicable major designed for careers in the digital economy and entrepreneurship.

Training Objectives

The program aims to equip students with:

• Modern management concepts and digital economy knowledge.
• Proficiency in information technology and e-commerce services.
• Strong professional foundations and innovative entrepreneurial skills.
• Social responsibility and professional ethics.
• Effective communication, teamwork, and leadership abilities.
• Lifelong learning skills and a global vision to adapt to social development.
• Good physical and mental health to undertake social responsibilities.

Graduation Requirements

Students must acquire the following competencies:

• Engineering Knowledge: Applying mathematics, natural sciences, and professional knowledge to solve complex e-commerce problems.
• Professional Expertise: Mastering emerging trends and technological tools in e-commerce.
• Problem Analysis & Research: Conducting literature reviews and data analysis to propose solutions.
• Design & Development: Creating systems and processes that demonstrate innovation.
• Modern Tool Utilization: Proficiently using modern engineering and information tools.
• Social Responsibility: Understanding the impact of e-commerce on society, law, and culture.
• Sustainable Development: Assessing the environmental and social impact of e-commerce.
• Professional Ethics: Upholding moral standards, legal awareness, and digital literacy.
• Team Collaboration: Working effectively within teams and organizing projects.
• Communication Skills: Expressing ideas clearly in multicultural settings.
• Project Management: Understanding engineering management and economic decision-making methods.
• Lifelong Learning: Continuously improving skills and knowledge acquisition.
• Foreign Language Proficiency: Having strong listening, speaking, reading, and writing skills.
• Health & Well-being: Maintaining good physical and mental health.

Core Courses

• Fundamentals of Computer Information Technology
• Marketing
• Cybersecurity and Information Protection
• Introduction to Electronic Commerce
• Principles of Management
• International Trade Practices
• Online Marketing
• Electronic Payment & Transactions
• Data Analysis & Mining
• Modern Logistics & Supply Chain Management
• Online Consumer Behavior
• E-Commerce Laws & Regulations

Research Directions

• E-Commerce Platform Development & Operations
• Cross-border E-Commerce & International Markets
• Mobile Commerce & Social Media Business
• E-Commerce Data Analysis & Artificial Intelligence
• Online Marketing Strategies & User Behavior Analytics
• Smart Logistics & Supply Chain Optimization
• E-Commerce Law & Digital Ethics

Degree Awarded

• Degree: Bachelor of Electronic Commerce
• Standard Duration: 4 years, with a flexible study period of 3-6 years
• Graduation Credit Requirements: Complete the required number of credits as stipulated in the university's academic program.

Career Development

Graduates can pursue careers in the following fields:

• E-commerce platform operations & management in internet companies.
• Product management & data analytics in IT firms.
• Digital marketing & cross-border trade management in multinational enterprises.
• Information management & digital transformation in government institutions.
• Entrepreneurship in e-commerce platform development or social media business.

Related Majors

• Information Management & Information Systems
• Marketing
• International Economics & Trade
• Computer Science & Technology
• Digital Networks & New Media
• Logistics Management

Top Universities Offering Electronic Commerce Programs in China

1. Xi'an Jiaotong University
2. University of International Business and Economics
3. Nanjing University
4. Shanghai University of Finance and Economics
5. Central University of Finance and Economics

Course Structure (Optional)

• Theoretical Teaching + Laboratory Training
• Intensive Practical Training (including internships, project training, and graduation thesis)
• Extracurricular Activities (entrepreneurship projects, e-commerce competitions, market research)
• Supporting Courses: Mathematics, Statistics, Programming Fundamentals.