FASHION COMMUNICATION

The Fashion Communication major not only provides foundational knowledge about fashion but also helps you develop modern communication skills in the digital age. If you are passionate about creativity and want to become an expert in the fashion and communication industries, this is the perfect choice for you.

Major Introduction

The Fashion Communication major is designed to meet the demand for communication professionals in the fashion and related industries. It is a specialized program approved by the Ministry of Education of China.

This program leverages the advantages of school-enterprise cooperation by establishing high-quality off-campus training bases, master studios, embedded project courses, and developing new course modules with foreign universities.

It focuses on the characteristics and requirements of the fashion industry, relying on new media communication technologies in the digital era, and aims to enhance aesthetic appreciation in fashion and the basic knowledge of communication theories. The goal is to cultivate interdisciplinary talents capable of planning, producing, and executing specific fashion-related projects.

Training Objectives

The objective of this major is to cultivate interdisciplinary talents with the following capabilities:

Mastery of fashion communication theories, methods, and technologies
Strong fashion aesthetic ability and creative design skills
Familiarity with the operational laws and market characteristics of the fashion industry
Proficiency in using various media tools for fashion communication
Strong cross-cultural communication abilities and teamwork spirit

Graduation Requirements

Graduates are required to complete the prescribed credits, defend their graduation design, and meet the following requirements:

Master the basic theories and knowledge system of fashion communication
Possess strong practical abilities and be able to independently complete fashion communication projects
Have good professional ethics and an innovative mindset

Core Courses

Introduction to Communication Studies
Introduction to Fashion Communication
History of Chinese and Foreign Art
Fashion Aesthetics and Etiquette
Audiovisual Language
Fashion Styling Art
Fashion New Media Communication Technology (1-3)
Fashion Integrated Marketing Communication
Film and Television Special Effects (1-2)
Online Live Streaming Operations
Fashion Photography and Cinematography
Digital Media Communication

Research Directions

Fashion Brand Communication
Fashion Media and Cultural Studies
Fashion Trend Forecasting and Analysis
Fashion Consumer Behavior Research
Integration of Fashion and Cultural Industries

Degree Awarded

Graduates are typically awarded a Bachelor's degree.

Career Development

Graduates of this program are well-suited to work in a wide range of fields within the fashion industry and the cultural and creative industries. These include:

Fashion media (print/film/new media) such as television stations, newspapers, fashion magazines, and fashion channels
Commercial communication companies in advertising, film, and cultural communication
Government and corporate public relations departments

Related Majors

Journalism
Broadcast and Television Studies
Advertising
Communication Studies
Publishing and Editing
Network and New Media
Digital Publishing
International Journalism and Communication
Event Management