PRODUCT DESIGN
Have you ever looked at a product and wondered, "Who designed this?" If you're curious about how everyday objects—from chairs and bottles to smart devices—are created, then Product Design might just be the perfect field for you. In this article, we'll explore why Product Design is emerging as one of the most exciting and in-demand majors in China, where technology, art, and innovation converge.
Major Introduction
Product Design is an interdisciplinary field that integrates art, humanities, engineering, and market knowledge. It aims to cultivate professionals with systematic design thinking, innovation capabilities, and practical skills. Students will acquire fundamental theories and methods in form design, user research, product planning, materials and manufacturing processes, and computer-aided design, enabling them to complete the entire process from concept to product realization.
Training Objectives
This program aims to develop well-rounded professionals who master the fundamental theories, design methods, and technical tools of product design. Graduates will possess strong innovation awareness, aesthetic judgment, and teamwork skills, allowing them to engage in product innovation, user experience optimization, and interdisciplinary collaboration in fields such as industrial products, smart hardware, consumer goods, and service systems.
Graduation Requirements
Graduates should possess the following abilities:
- Master fundamental artistic, engineering, and design knowledge related to product design.
- Demonstrate strong hand-drawing and computer-aided design skills.
- Conduct user research, market analysis, and product definition.
- Transform design concepts into tangible prototypes.
- Understand design ethics, sustainability, and intellectual property.
- Exhibit effective communication, project management, and teamwork skills.
- Adapt to evolving design environments through lifelong learning and professional development.
Core Courses
- Fundamentals of Product Design
- Sketching and Visual Expression Techniques
- 3D Modeling and Form Development
- User Research and Interaction Design
- Design Thinking and Methodology
- Materials and Manufacturing Processes
- Product System Design
- Computer-Aided Design (CAD, Rhino, KeyShot, etc.)
- Prototype Development and Presentation
- Sustainable and Green Design
Research Directions
- Smart Product Design
- User Experience and Service Design
- Sustainable Product Design
- Emotional Design and Brand Strategy
- Human-Machine Interaction and Interface Design
Degree Awarded
Bachelor of Product Design degree
Career Development
Graduates can pursue careers in the following fields:
- Industrial design firms
- Home appliances, consumer electronics, and furniture manufacturing companies
- Smart hardware and interactive product development companies
- Innovative and entrepreneurial design studios
- User experience and service design agencies
- Further studies in design, interaction, human factors, or related master's programs
Related Majors
- Industrial Design
- Digital Media Art
- Visual Communication Design
- Human Factors Engineering
- Interaction Design
Top Universities Offering Product Design Programs in China
- Tsinghua University Academy of Arts & Design
- Central Academy of Fine Arts
- Jiangnan University School of Design
- Tongji University College of Design & Innovation
- China Academy of Art
- Hunan University School of Design & Art
- Guangzhou Academy of Fine Arts
- Beijing Institute of Technology School of Design & Art
